Health-related messages in the labeling of processed meat products: a market evaluation
Background: Food labeling is an important communication tool for the exposure of nutrition information in foods.
Objective: The presence of labeling messages related to nutrients, health properties, allergens, and additives in meat products marketed in Spain was analyzed in this work. The data collection was done through the web pages of six Spanish meat industries, and 642 products were gathered. The following labeling information was collected: the presence of nutrition claims, the presence of health claims, messages indicating the absence of additives, and those reporting the absence or presence of allergenic substances.
Results: A total of 1,254 messages were found with the following distribution: 72% were related to the presence/ absence of allergens, 19% were nutrition claims, 8% were messages related to the absence of additives, and only 0.4% were health claims. Fat was the nutrient most frequently referred in the nutrition claims, accounting for a 63.5% of this type of claims, with the expression ‘low-fat’, as the most used (42% of total nutrition claims). Prevalence of processed meat products that showed nutrition claims was 29%, whereas the percentage of products that showed information about allergenic compounds was 83%.
Conclusion: This work provides information about the presence of health-related messages in a high number of meat products, which could be useful as a tool for marketing purposes or for consumer trends evaluation studies.
- Kraus A. Factors influencing the decisions to buy and consume functional food. Br Food J 2015; 117(6): S.1622–36. doi:10.1108/BFJ-08-2014-0301 [cited 25 April 2019]
- Cavaliere A, De Marchi E, Banterle A. Investigation on the role of consumer health orientation in the use of food labels. Public Health 2017; 147: 119–27. doi:10.1016/j.puhe.2017.02.011 [cited 25 April 2019]
- Regulation 1169/2011. Regulation (EU) No 1169/2011 of the European Parliament and of the Council of 25 October 2011 on food information to the consumer and amending Regulations (EC) No 1924/2006 and (EC) No 1925/2006 of the European Parliament and of the Council, and repeal. Available from: http://data.europa.eu/eli/reg/2011/1169/oj [cited 25 April 2019]
- Asioli D, Aschemann-Witzel J, Caputo V, Vecchio R, Annunziata A, Næs T, et al. Making sense of the ‘clean label’ trends: a review of consumer food choice behavior and discussion of industry implications. Food Res Int 2017; 99: 58–71. doi:10.1016/j.foodres.2017.07.022 [cited 25 April 2019]
- Katz B, Williams LA. Cleaning up processed foods. Food Technol 2011; 65(12): 33–7. [cited 25 April 2019]
- Cavaliere A, Ricci EC, Banterle A. Nutrition and health claims: who is interested? An empirical analysis of consumer preferences in Italy. Food Qual Prefer 2015; 41: 44–51. doi:10.1016/j.foodqual.2014.11.002 [cited 25 April 2019]
- Regulation 1924/2006. Regulation (EC) No 1924/2006 of the European Parliament and of the Council of 20 December 2006 on nutrition and health claims made on foods. (Official Journal of the European Union, number L404, 12-30-06). Available from: http://eur-lex.europa.eu/eli/reg/2006/1924/2012-11-29 [cited 25 April 2019]
- Regulation 432/2012. Commission Regulation (EU) No 432/2012 of 16 May 2012 establishing a list of authorized health claims for foods other than those relating to the reduction of disease risk and development and health of children. (Official Journal of the European Union, num. Available from: http://eur-lex.europa.eu/eli/reg/2012/432/oj [cited 25 April 2019]
- Pravst I, Kušar A. Consumers’ exposure to nutrition and health claims on pre-packed foods: use of sales weighting for assessing the food supply in Slovenia. Nutrients 2015; 7(11): 9353–68. doi:10.3390/nu7115474 [cited 25 April 2019]
- Hieke S, Kuljanic N, Pravst I, Miklavec K, Kaur A, Brown KA, et al. Prevalence of nutrition and health-related claims on pre-packaged foods: a five-country study in Europe. Nutrients 2016; 8(3): 137. doi:10.3390/nu8030137 [cited 25 April 2019]
- Shan LC, Henchion M, De Brún A, Murrin C, Wall PG, Monahan FJ. Factors that predict consumer acceptance of enriched processed meats. Meat Sci 2017; 133: 185–93. doi:10.1016/j.meatsci.2017.07.006 [cited 25 April 2019]
- Van Wezemael L, Caputo V, Nayga RM, Chryssochoidis G, Verbeke W. European consumer preferences for beef with nutrition and health claims: a multi-country investigation using discrete choice experiments. Food Policy 2014; 44: 167–76. doi:10.1016/j.foodpol.2013.11.006 [cited 25 April 2019]
- van Buul VJ, Brouns FJPH. Nutrition and health claims as marketing tools. Crit Rev Food Sci Nutr 2015; 55(11): 1552–60. doi:10.1080/10408398.2012.754738 [cited 25 April 2019]
- Jimenez-Colmenero F. Declaraciones de propiedades saludables en carne y derivados cárnicos. Eurocarne 2014; 229: 45–56. [cited 25 April 2019]
- Astiasarán I, Ansorena D. Functional dry fermented sausages. In: Toldra F, Hui YH, Astiasaran I, Sebranek J, Talon R, editor. Handbook of fermented meat and poultry. 2nd ed. Oxford: Blackwell Publishing; 2015, pp. 241–50. [cited 25 April 2019]
- Cashman KD, Hayes A. Red meat’s role in addressing ‘nutrients of public health concern.’ Meat Sci 2017; 132: 196–203. doi:10.1016/j.meatsci.2017.04.011 [cited 25 April 2019]
- Grasso S, Brunton NP, Lyng JG, Lalor F, Monahan FJ. Healthy processed meat products – regulatory, reformulation and consumer challenges. Trends Food Sci Technol 2014; 39(1): 4–17. doi:10.1016/j.tifs.2014.06.006 [cited 25 April 2019]
- Anice. El sector cárnico español. 2014. Available from: http://www.anice.es/industrias/area-de-prensa/el-sector-carnico-espanol_213_1_ap.html [cited 25 April 2019]
- Regulation 853/2004. Regulation (EC) No 853/2004 of the European Parliament and of the Council of 29 April 2004 laying down specific hygiene rules for on the hygiene of foodstuffs. Available from: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2004:139:0055:0205:en:PDF [cited 25 April 2019]
- BOE 2014. Real Decreto 474/2014, de 13 de junio, por el que se aprueba la norma de calidad de derivados cárnicos. 2014. Available from: https://www.boe.es/diario_boe/txt.php?id=BOE-A-2014-6435 [cited 25 April 2019]
- AECOSAN. Plan de colaboración para la mejora de la composición de los alimentos y bebidas y otras medidas -2020. 2019. Available from: http://www.aecosan.msssi.gob.es/AECOSAN/docs/documentos/nutricion/PLAN_COLABORACION_2020.pdf [cited 25 April 2019]
- EFSA (European Food Safety Authority). Scientific opinion on dietary reference values for fats, including saturated fatty acids, polyunsaturated fatty acids, monounsaturated fatty acids, trans fatty acids, and cholesterol. 2010. Available from: https://efsa.onlinelibrary.wiley.com/doi/epdf/10.2903/j.efsa.2010.1461 [cited 25 April 2019]
- Commission E. Implementation of the EU salt reduction framework. 2012. Available from: https://ec.europa.eu/health/sites/health/files/nutrition_physical_activity/docs/salt_report_en.pdf [cited 25 April 2019]
- Www.canada.ca. Health Canada’s food guide. Available from: https://www.canada.ca/en/health-canada/services/food-nutrition/canada-food-guide/choosing-foods/meat-alternatives.html [cited 25 April 2019]
- Shan LC, De Brún A, Henchion M, Li C, Murrin C, Wall PG, et al. Consumer evaluations of processed meat products reformulated to be healthier – a conjoint analysis study. Meat Sci 2017; 131: 82–9. doi:10.1016/j.meatsci.2017.04.239 [cited 25 April 2019]
- Battisti C, Chambefort A, Digaud O, Duplessis B, Perrin C, Volatier J-L, et al. Allergens labeling on French processed foods – an Oqali study. Food Sci Nutr 2017; 5(4): 881–8. doi:10.1002/fsn3.471 [cited 25 April 2019]
- Lalor F, Kennedy J, Flynn MAT, Wall PG. A study of nutrition and health claims – a snapshot of what’s on the Irish market. Public Health Nutr 2010; 13(5): 704–11. doi:10.1017/S1368980009991613 [cited 25 April 2019]
- Kaur A, Scarborough P, Matthews A, Payne S, Mizdrak A, Rayner M. How many foods in the UK carry health and nutrition claims, and are they healthier than those that do not? Public Health Nutr 2016; 19(6): 988–97. doi:10.1017/S1368980015002104 [cited 25 April 2019]
- Davidović DB, Tomić DV, Paunović KŽ, Vasiljević ND, Jorga JB. Nutrition labelling of pre-packaged foods in Belgrade, Serbia: current situation. Public Health Nutr 2015; 18(11): 1969–78. doi:10.1017/S1368980014002353 [cited 25 April 2019]
This work is licensed under a Creative Commons Attribution 4.0 International License
Authors retain copyright of their work, with first publication rights granted to SNF Swedish Nutrition Foundation.